Mike23: Cease & Desist

For all those that don't know what Mike or Mike23 is, they are a streetwear brand that has been around for a little over 2 years now. Scott Nelson created Mike23 with the vision of paying homage to his beloved brand, Nike, as well as their key icon, Michael Jordan. On February 13, 2008, Nike filed a cease & desist letter to Mike23 requiring them to remove all Mike23 products from the marketplace. In many cases, Mike23 would abide by the ruling, but there are discrepancies on why such a lengthy delay on serving the C & D considering the long existence of the brand. To view the full article head over to Murketing.

In my opinion, this is just another case and point about the big companies taking out the smaller brands. Mike23 if anything, is paying their respect while increasing the popularity of the Nike/Jordan Brand. Nike is worried about consumers mistaking Mike23 as Nike products, but that wouldn't be the case considering Mike23 is only sold in specific boutique stores were the consumers know what Mike23 is already about.

I personally am not a Mike23 fan, but I can easily understand their frustration. We here at Bomb$hell are kind of on that same path, and if we stick to what has got us here, creative integrity is something we will never have to worry about. In conclusion, Fuck you C & D's letters, and Nike, you guys break my heart.