The ARTSY movement can best be explained as an experiment in ARTOLOGY.
For those who have been surrounded by the ARTSY video, its familiarity and cultural resonance is comforting and owning an ARTSY video provides a souvenir or keepsake, a memento. People have often demanded the ARTSY video merely because they have seen it everywhere and possessing an ARTSY video provides a sense of belonging. The ARTSY video seems mostly to be embraced by those who are (or at least want to seem to be) ARTSY.
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